LUR, ● ლურ,

Our story began in 2021 when two friends who shared the same vision and inspiration created the Georgian brand “LURE” offering "Made In Georgia" pajamas, robes, and silk accessories.

The word “LURE” embodies charm and allure, and our mission is to provide our customers with homewear that is both comfortable, sophisticated, and elegant.

The slogan of “LURE” is "Following Perfection", therefore, we consistently strive to create the most comfortable and high-quality garments for you, meeting not only local but also international market standards and demands. To achieve this goal, we use the highest quality fabrics, pay meticulous attention to every detail and continually seeking improvement.

"Love Under Rest" – “LURE” cares about your peaceful and restful sleep. Remember, homewear is just as important for every individual, as sound sleep contributes to a healthy and joyful life. It's this message that “LURE” aims to convey through its collection.

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